Our Story

Ashwell was founded by Meagan and Jesse, a husband-and-wife team based in Raleigh, North Carolina, with a shared passion for creating products that bring comfort, beauty, and warmth into everyday life.

As parents raising a son with autism, we understand how busy, overwhelming, and emotionally demanding life can be. Through those challenges, we discovered the powerful impact atmosphere can have on how a home feels. The scents we surround ourselves with, the spaces we create, and the small moments we embrace each day can make a meaningful difference in our sense of calm and well-being.

What began as a simple habit of lighting a candle at the end of a long day quickly became something more. It became a chance to pause, reset, and create a sense of peace in the middle of life's constant demands.

That experience inspired the creation of Ashwell.

Our vision was never to create ordinary home fragrance products. We wanted to build a brand centered around atmosphere, emotion, and timeless living. Today, we handcraft natural soy candles, room & linen sprays, and self-care products designed to transform everyday spaces into places of comfort, relaxation, and renewal.

As a family-owned small business, every product is created with care, from fragrance development to final packaging. We believe the smallest details matter because the products you bring into your home should feel as thoughtful as the moments they help create.

Ashwell represents more than candles and fragrance. It represents slowing down, reconnecting with what matters most, and creating meaningful moments of comfort for yourself and the people you love.

Handcrafted Soy Candles, Room Sprays & Self-Care Products in Raleigh, NC

Ashwell is a family-owned home fragrance and self-care company in Raleigh, North Carolina, creating handcrafted soy candles, room & linen sprays, and whipped soaps designed to elevate everyday living and transform the atmosphere of your home.

As a small family-owned business, we started Ashwell from a simple realization: the atmosphere around us has a powerful impact on how we feel. In a world that often feels rushed and overwhelming, we wanted to create products that help bring moments of calm, balance, and renewal through carefully curated home fragrance and self-care experiences.

What began as a personal habit of lighting a candle at the end of a long day evolved into a passion for creating handcrafted soy candles, room & linen sprays, and whipped soaps that help make a home feel welcoming, peaceful, and uniquely personal. We became inspired by the way fragrance can instantly transform a space—turning ordinary moments into experiences worth slowing down for.

Every product is made in small batches using natural soy wax, premium fragrance oils, and carefully selected ingredients. From our long-lasting scented candles and room sprays to our luxurious whipped soaps, each collection is designed to create an inviting atmosphere while bringing a touch of luxury to everyday living.

At Ashwell, we believe a home should be more than just a place you live—it should be a place you love being. Our mission is to help you create beautiful spaces, memorable moments, and lasting comfort through thoughtfully crafted home fragrance and personal care products.

Thank you for being part of our journey.

Our Mission

At Ashwell, our mission is to create thoughtfully crafted home fragrance and self-care products that transform everyday spaces into places of comfort, calm, and connection.

We believe atmosphere matters. The scents we choose, the spaces we create, and the everyday habits we embrace all play a role in how we feel. Through handcrafted natural soy candles, room & linen sprays, and self-care products made with carefully selected ingredients, we strive to help people slow down, reset, and bring a greater sense of balance into their homes.

Every product we create is guided by intention, quality, and attention to detail. From fragrance development to final packaging, our goal is to create products that feel welcoming, elevated, and meaningful while enhancing the atmosphere of the spaces where life happens most.

More than creating beautiful fragrances, we aim to create experiences that encourage presence, relaxation, and everyday moments of comfort. We believe even the smallest moments can have a lasting impact, and we are honored to be part of those moments in the homes of our customers.