Ashwell LLC

Ashwell LLC is a family-owned home fragrance and self-care company in Raleigh, North Carolina, creating handcrafted soy candles, room & linen sprays, and whipped soaps designed to elevate everyday living and transform the atmosphere of your home.

As a small family-owned business, we started Ashwell from a simple realization: the atmosphere around us has a powerful impact on how we feel. In a world that often feels rushed and overwhelming, we wanted to create products that help create moments of calm, balance, and renewal through carefully curated home fragrance and self-care experiences.

What began as a personal ritual of lighting a candle at the end of a long day evolved into a passion for creating handcrafted soy candles, room & linen sprays, and whipped soaps that help make a home feel welcoming, peaceful, and uniquely personal. We became inspired by the way fragrance can instantly transform a space; turning ordinary moments into experiences worth slowing down for.

Every product is made in small batches using natural soy wax, premium fragrance oils, and carefully selected ingredients. From our long-lasting scented candles and room sprays to our luxurious whipped soaps, each collection is designed to create an inviting atmosphere while bringing a touch of luxury to everyday living.

At Ashwell we believe a home should be more than just a place you live; it should be a place you love being. Our mission is to help you create beautiful spaces, memorable moments, and lasting comfort through thoughtfully crafted home fragrance and personal care products.